Pilates reformer studios have experienced 200% growth in membership over the past two years, driven primarily by Gen Z consumers who discovered the workout through TikTok and Instagram fitness influencers.

The Boom

Major franchises like Club Pilates, SLT, and Solidcore have added over 500 new locations combined in 2025-2026. Independent studios report waitlists of 3-6 months for new memberships.

Why Reformer Pilates

Gen Z gravitates toward low-impact, high-results workouts that build lean muscle without heavy lifting. The aesthetic appeal of reformer studios and their social media-friendly environments drive organic marketing.