Peloton has entered the wearable market with the Peloton Pulse, a $349 GPS smartwatch designed to bring the company's coaching experience to outdoor workouts including running, cycling, and hiking.
Peloton Pulse Specs
- Price: $349
- GPS + multi-band GNSS
- Heart rate, SpO2, skin temperature
- 7-day battery life
- AMOLED touchscreen
- Real-time Peloton coach audio cues
Can It Compete?
The smartwatch market is dominated by Apple Watch and Garmin, but Peloton is betting that its 3 million active subscribers will adopt the Pulse as a natural extension of their workout ecosystem. Analysts remain skeptical given Peloton's track record with hardware beyond bikes.
